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How Companies and Organizations are Using Their Concrete Floors to Show off Their Brands

Major brands like Kentucky Fried Chicken, Harley Davidson and major sports teams like San Francisco 49ers and Oakland Raiders are utilizing their floors to show off their brands and impress their customers.

Now that same opportunity is available to any size business, school, church or organization. Just do a google search for concrete stenciled logos or just concrete logos and you’ll find plenty of images of logos in all kinds of businesses. PolishedCrete and Bay Area Concretes offer several options from huge Aggretex enabled logos such as this San Francisco 49ers logo to stencil based logos like the KFC stenciled logo on a polished concrete floor.

logo on concrete floorWith the endless capabilities of computer-generated stencils (see the concrete logo stencil example to see how multiple sections are brought together to create large concrete images) that can capture any image and allow you or any artist to design stunning works of art. Some decorative contractors have these capabilities in-house but that’s not even necessary as you can use several online sources with many offering art design assistance as well. Just bring your creative ideas and they can provide the exact stencil you need. Modello Designs  is just one of many options to source your stencil but it is always best to find a reputable, experienced decorative concrete contractor first and work through the project because you only get one chance to get it right.

“Contractors that specialize in this kind of work may also have stock stencils already available,” says Michael Price of PolishedCrete. “We have several pretty popular designs that are reusable and can help make a great impression ever without customization. But I have to say, whenever we go to a 49ers game, we see lots of people lining up to take their pictures on the giant 49ers logo out from. That’s great brand exposure because people them tweet and post to their Facebook so the exposure is amplified greatly.”

Franchises, corporate campuses and really any organization with multiple buildings can benefit from an investment in a set of stencils so they can reuse them over and over. Logos are a great example of a concrete floor stencil that can be reused.

polished concrete logoBut stencils are just one of a lot of options to get the decorative signage or art for your floor. We mentioned Aggretex ( which is a patented system for installing beautiful exotic aggregates and recycled glass aggregates into the surface of full thickness concrete slabs. Micro toppings are another option where a very thin concrete overlay is applied that bonds to the existing floor or a new concrete slab. Micro toppings are designed to produce an exceptionally smooth and precise troweled finish that can give you a “blank canvas” for your decorative concrete floor.

Metal suspensions, saw cuts and hand engraving are also commonly used by highly skilled architectural concrete artisans. This example is a portion of a much larger design using a combination of metal suspensions, color and decorative aggregate inlays that were then honed and revealed to create an amazing decorative concrete outdoor flooring surface.

polished concreteColors are often an important design element when it comes to logos and although a simple etched stenciled design on a natural concrete surface looks clean and classy, often clients want to step it up with their logo colors or colors that bring an artistic design to life. For stencil based designs, often concrete dyes or water-based stains are used which give tremendous options and also can be done with quick drying materials. As always, make sure your contractor has extensive experience in color techniques and shows you samples from your existing concrete if it is not a new pour as these coloring solutions often react with the concrete so colors may vary.

See lots more decorative concrete designs and steciled logos in our gallery here! Or call us today (855)879-7654 and tell them you want to discuss a logo stencile for your floor  or a decoratve floorng concept.

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At PolishedCrete, we have installed millions of square feet of polished, decorative, environmental and specialty concrete on projects across northern and central California over the last 50+ years. We work closely with architects, designers, contractors and building owners and operators from the private and public sectors. Please use this short form to send your request right to the inbox of our top estimating consultants. We'll be back with you generally within one business day. Thanks!